#martech

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#marketing-operations
fromMarTech
6 days ago
Marketing

Creative misalignment is the silent killer of marketing ROI | MarTech

Pressure on CMOs to show results increases despite flat marketing budgets, leading to greater investment in martech, necessitating alignment with creative operations.
fromMarTech
5 months ago
Marketing tech

Want to really understand marketing ops? Talk to this guy | MarTech

Marketing operations is crucial for the smooth functioning of marketing technology and strategy.
Collaboration among marketing operations, sales operations, and revenue operations is essential for effective marketing execution.
Marketing tech
fromMarTech
5 months ago

Want to really understand marketing ops? Talk to this guy | MarTech

Marketing operations is crucial for the smooth functioning of marketing technology and strategy.
Collaboration among marketing operations, sales operations, and revenue operations is essential for effective marketing execution.
more#marketing-operations
#customer-experience
more#customer-experience
fromMarTech
2 weeks ago

Martech maestros focus on internal processes - and drive external success | MarTech

Martech roles are categorized into five archetypes based on focus and execution style.
#marketing-technology
more#marketing-technology
#ai-in-marketing
fromMarTech
1 month ago
Marketing tech

Which martech categories will disappear if they don't include AI? | MarTech

fromMarTech
1 month ago
Marketing tech

Which martech categories will disappear if they don't include AI? | MarTech

more#ai-in-marketing
#data-integration
fromMarTech
1 month ago
Marketing tech

CMOs, CEOs and marketers are all struggling with martech data issues | MarTech

fromMarTech
1 month ago
Marketing tech

CMOs, CEOs and marketers are all struggling with martech data issues | MarTech

more#data-integration
fromMarTech
1 month ago

Why SaaS vendors must shift from transactions to embedded partnerships | MarTech

The evolution of martech requires SaaS vendors to integrate deeply into clients' operations for sustained success.
fromMarTech
1 month ago

3 steps to align your stack with strategy | MarTech

Companies should develop tailored martech stacks based on business strategy, not just add tools.
#ai
fromBootstrap Creative
2 months ago
Artificial intelligence

Improve your AI prompts, study great B2B emails, and see HubSpot's new AI agents | 3 Things Newsletter - April, 2025

fromMarTech
2 months ago
Marketing tech

Martech Landscape 2025: Growing, shrinking and reshaping all at once | MarTech

fromMarTech
2 months ago
Marketing tech

10 insights for marketing and MOps leaders from the State of Martech 2025 report | MarTech

fromBootstrap Creative
2 months ago
Artificial intelligence

Improve your AI prompts, study great B2B emails, and see HubSpot's new AI agents | 3 Things Newsletter - April, 2025

fromMarTech
2 months ago
Marketing tech

Martech Landscape 2025: Growing, shrinking and reshaping all at once | MarTech

fromMarTech
2 months ago
Marketing tech

10 insights for marketing and MOps leaders from the State of Martech 2025 report | MarTech

Marketing tech
fromThe Drum
3 months ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
more#ai
fromThe Drum
2 months ago

Martech for Drummies: what marketers need to know

Martech spend is booming, but complexity is growing.
Avoid the Frankenstack: integration and simplicity matter more than shiny tools.
CRM, creative and commerce are converging fast.
Measurement is evolving - and marketers must evolve with it.
The best stacks aren't the biggest, they're the smartest.
Marketing tech
fromMarTech
2 months ago

Have we point solution-ed ourselves into martech madness? | MarTech

The martech landscape is growing, now featuring over 15,000 solutions, reflecting market maturity and a trend towards consolidation.
fromMarTech
2 months ago

What your attribution model isn't telling you | MarTech

Reliable data is crucial for effective martech strategies, necessitating diverse methods of measurement amidst changing regulations.
fromMarTech
2 months ago

Overcoming fear of better options in martech decisions | MarTech

Understanding FOBO in decision-making can impact martech success.
Effective evaluation and procurement strategies can counter decision paralysis caused by FOBO.
fromMarTech
2 months ago

Integration isn't a martech problem, it's an organizational one | MarTech

"Martech integration is not a technical problem. It's an organizational one."
Marketing tech
Marketing tech
fromThe Drum
3 months ago

Martech for Drummies: The top 10 mysteries demystified

Marketers should focus on understanding and simplifying martech rather than just accumulating data and tools.
Startup companies
fromExchangewire
3 months ago

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

FirstPartyStudio supports startups in ad tech and martech with strategic services for growth and efficiency.
#ai-integration
Marketing tech
fromThe Drum
3 months ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
Artificial intelligence
fromMarTech
6 months ago

Overcoming AI challenges in martech to maximize ROI | MarTech

AI integration into martech stacks is complex but essential for improving marketing efficiency.
Organizations must address resistance to AI and focus on data readiness for successful integration.
Marketing tech
fromThe Drum
3 months ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
Artificial intelligence
fromMarTech
6 months ago

Overcoming AI challenges in martech to maximize ROI | MarTech

AI integration into martech stacks is complex but essential for improving marketing efficiency.
Organizations must address resistance to AI and focus on data readiness for successful integration.
more#ai-integration
Marketing tech
fromThe Drum
3 months ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.
A shift from tech-centric to experience-centric strategies is crucial for success.
Marketing tech
fromMarTech
3 months ago

3 critical truths about DXP platform selection | MarTech

Organizations frequently invest in digital experience platforms without understanding their evolving needs, leading to wasted resources.
Choosing a DXP requires a focus on adaptability and future-proofing to navigate unexpected market changes.
fromMarTech
3 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
fromMarTech
4 months ago

All the AI that glitters isn't martech gold | MarTech

The AI boom is likened to a gold rush, with firms chasing overhyped tools that lack true value.
fromMarTech
4 months ago

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.
Marketing tech
fromMarTech
4 months ago

10 features and capabilities you need in a call analytics platform | MarTech

Call analytics platforms enhance marketing strategies by utilizing caller data and improving customer engagement.
Marketing tech
fromForbes
4 months ago

The MarTech Stack Dilemma: Why Tech Adoption Fails Without Human Buy-In

Success in digital marketing combines creative efforts with technology, but the role of skilled people is crucial for maximizing the potential of tools.
fromMarTech
4 months ago

AI-powered martech news and releases: February 6 | MarTech

The latest trend in tech product naming involves adding 'agent' to signify cutting-edge innovation.
#ai-agents
Marketing tech
fromMarTech
4 months ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
Marketing tech
fromMarTech
5 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
Marketing tech
fromMarTech
4 months ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
Marketing tech
fromMarTech
5 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
more#ai-agents
fromMarTech
5 months ago

Why buying-group marketing beats ABM every time | MarTech

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn't work.
Marketing tech
fromMarTech
5 months ago

The hidden costs of martech sprawl and how to overcome them | MarTech

Martech growth demands a strategic, problem-focused approach from leaders to navigate confusion and effectively meet marketing goals.
fromForbes
7 months ago

Council Post: What's Ailing Your Marketing Programs: It's The Message, Stupid

Focusing on the core message is essential for effective marketing strategy amidst complexities.
fromMarTech
7 months ago

Where do martech practitioners sit in organizations? | MarTech

Martech practitioners' roles are increasingly integrated within marketing and IT, reflecting a shift in organizational structure and responsibilities.
fromMarTech
7 months ago

5 steps to ensure business goals lead your martech strategy | MarTech

Focus on technology that delivers measurable results to avoid wasting resources.
Define success before adopting new technology for effective strategy development.
Regularly audit your tech stack to ensure all tools are valuable and necessary.
Promote cross-department collaboration for cohesive technology implementation.
fromMarTech
8 months ago

This is what the 'typical' martech replacement looks like | MarTech

"The decision to replace martech applications typically starts at the management level, showing a top-down approach rather than a grassroots initiative from the users themselves."
Marketing
fromMarTech
10 months ago

What technology would you bet on in the martech race? | MarTech

The overwhelming number of martech tools complicates data consolidation and insights, making it crucial for the industry to consolidate tools for effectiveness.
fromMarTech
11 months ago

HubSpot experts share tips for successful CRM implementations | MarTech

Choosing the right implementation path is crucial for a successful CRM transition, as HubSpot offers tailored support options.
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