"For years, marketers chased the promise of true one-to-one personalization - the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by rigid segments, siloed data and resource constraints. Today, AI is changing the game. No longer confined to static personas or pre-set journeys, next-generation AI systems are dynamically interpreting signals, such as intent, behavior and context, to shape interactions as they happen."
"The November edition of the MarTech Conference will take place online on November 4 and is free to attend. A live panel discussion titled "Reinventing your personalization and orchestration with AI" will explore how AI is transforming marketing relevance in real time. The session will be moderated by MarTech contributor Scott Gillum and feature Brian McKenna, VP of CRM, DMi Partners; Nathaniel Rounds, lead product marketing manager at Braze; and Sara Larsen, VP marketing & communications, Wolters Kluwer."
Marketers historically relied on static segments, demographics and past behaviors for personalization, which limited relevance and scale. Next-generation AI synthesizes thousands of real-time signals—intent, behavior and context—to decide what to say, when, and where. AI systems detect micro-signals, continuously adapt creative, and coordinate messaging across channels to meet consumers in their moment of need. Cross-channel orchestration now spans email, web, mobile, ads and chat, enabling consistent storytelling and automation of complex sequences. Practical AI-driven orchestration supports scalable, individualized experiences and improves marketing relevance across every customer touchpoint.
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