FirstPartyCapital has launched FirstPartyStudio to support the ad tech, martech, and digital media industries. This initiative focuses on incubating startups aligned with market needs, providing strategic services to enhance growth and operational efficiency for portfolio companies and offering consultancy for independent media businesses. The studio employs a Venture Studio model led by experienced industry professionals, aiming to address the sector's challenges through mentorship, data-driven strategies, and strong industry connections, thereby enabling companies to adapt and succeed in a rapidly evolving landscape.
FirstPartyStudio aims to equip businesses in the ad tech and martech sectors with the necessary support and expertise to thrive amid rapid industry changes.
Led by co-founder Kevin Flood, the studio combines mentorship, data-driven strategies, and expert partnerships to foster sustainable growth for startups.
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