DoorDash acquires ad tech platform Symbiosys in $175M deal - TipRanks.com
Briefly

DoorDash is transforming its advertising platform by introducing AI-powered tools and acquiring Symbiosys to enhance offsite advertising. This bold move supports brands in expanding their digital reach across various channels like search and social media. The updated platform enables SMB restaurants to create tailored marketing campaigns using insights for better performance tracking and financial reporting, while larger brands can utilize creative assets for effective consumer engagement. Overall, these advancements reflect DoorDash's commitment to empowering businesses with enhanced ad technology and measurable results.
DoorDash's significant update to its advertising platform introduces AI tools and the acquisition of Symbiosys, expanding offsite advertising capabilities and empowering brands.
The updates reflect DoorDash's bold investment in ad technology, providing businesses with greater control, clearer results, and new ways to connect with customers.
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