"[XFunnel's] product enables enterprise brands to experiment and test quickly to find a winning strategy, aligning closely to how we're building the next generation of marketing tools at HubSpot."
"The launch of ChatGPT changed how people discover new businesses and products,"
"This triggered a shift that is changing the way marketing is done at an unprecedented pace. We founded XFunnel with the mission of helping marketing teams transform how they operate in the AI era and become a best-in-class demand platform."
HubSpot acquired XFunnel, a startup that builds an AI-powered search optimization platform, and will integrate XFunnel's technology into HubSpot Marketing Hub to give marketers visibility into brand exposure within AI assistants and apps. XFunnel enables simulations to reveal what users ask about products in AI search engines and offers competitive intelligence to track other brands. The product provides transparency to the black box of AI search and functions like Google Analytics for AI tools. XFunnel was founded in January 2025 by Beeri Amiel and Neri Bluman and launched as a bootstrapped company under a year prior to acquisition. Competitors include legacy SEO platforms such as Moz, Hike, and BrightEdge. The deal signals urgency among major players to influence content exposure across AI apps.
Read at Ken Yeung
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