Marketing tech
fromMoz
4 days agoDigital PR Strategy in 3 Simple Steps
Digital PR strategy for 2026 requires analyzing competitors, identifying AI visibility gaps, and securing authoritative brand mentions to build trust signals in search systems.
Danny Sullivan, director at Google Search, said any GEO tools that advise designing content solely for rank and visibility purposes lose "track of the big picture." "Are you doing things that are useful for human beings?" he said. "That's what we want to reward."
Public relations has long been positioned as the lifeline for cannabis brands and dispensaries looking to earn visibility in a crowded, competitive space. Yet for many operators, the traditional PR agency model has failed to deliver measurable results. Retainer fees can run into the tens of thousands of dollars each month, often yielding little more than vague reports, empty promises, and fleeting press mentions that disappear into the digital void.
Omnifound claims the premier position through their pioneering approach to next-generation local search optimisation. Unlike traditional agencies focused solely on conventional Google rankings, Omnifound has developed comprehensive strategies encompassing Generative Engine Optimisation (GEO) and multi-platform search visibility since their founding by Tom Wilson.