Over 15,000 martech tools exist, posing potential risks to organizations due to their appeal and ease of deployment. Both IT and data teams play crucial roles in overseeing the security and governance of these tools, especially in regulated sectors. The collaboration between IT and marketing teams has improved, reducing previous conflicts and turf wars. This partnership enhances decision-making processes, allowing marketing teams to function effectively while ensuring that security needs are met. Awareness of security risks has risen among marketers in light of the increasing number of SaaS applications in martech stacks.
There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. The applications themselves – and the data they store and process – are targets for the dark forces of the tech world.
Collaboration between IT and marketing is increasingly the norm, helping businesses make decisions that help marketers do their jobs while IT meets its security needs. It’s a far cry from the turf wars we’ve heard about in the past.
Collection
[
|
...
]