#film-marketing

#film-marketing

Marvel's marketing for Thunderbolts showcases a shift, focusing on stunts and star power rather than traditional superhero appeal.

"Thunderbolts*" is a unique Marvel film featuring antiheroes and B-list characters, emphasizing an indie film influence and unconventional storytelling.

Filmmakers face the challenge of standing out in a saturated digital landscape while engaging audiences before and after film releases.

Film marketing often misrepresents content

Promotional videos can engage audiences uniquely

Trailers sometimes reveal major plot twists

Space advertising was attempted for blockbuster films

DC's campaign for Superman relies on popularizing lesser-known characters like Guy Gardner to draw interest.

The marketing for the new Superman film relies on generated hype rather than organic enthusiasm, making it feel generic and unoriginal.

Paramount is using an unprecedented multi-platform trailer debut for "Gladiator II" to capture massive audience attention.

Concept art for Sonic the Hedgehog 3 reveals potential plot elements and character introductions that were altered or cut from the final film.

The phenomenon of 'Barbenheimer' set a precedent for mashup marketing, inspiring new attempts like 'Glicked' to replicate its cultural impact.

Gladiator II scored the highest international opening for a Ridley Scott film, bringing in $87m despite tougher competition from other releases.

Matt Reeves revolutionized movie marketing with 'Cloverfield', creating an intriguing pre-release buzz that left audiences eager for more.

Glen Powell and Sydney Sweeney leveraged dating rumors to generate buzz for their film, contributing to its substantial box office success.