#film-marketing

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Film
fromBusiness Matters
1 month ago

You can literally feel Apple's new 'F1: The Movie' trailer starring Brad Pitt

Apple's haptic movie trailer for F1: The Movie offers an innovative way to experience film marketing by incorporating tactile sensations synced with visuals.
Marketing tech
fromFast Company
2 months ago

We're in a golden age for movie trailers-and it's messing with our heads

Movie trailers now feel more like self-contained mini-movies, making choices about which films to see more complex.
Media industry
fromKotaku
2 months ago

After One Weekend, Marvel Is Spoiling Thunderbolts* As A Bit

Marvel has shifted from maintaining spoilers to openly sharing them as part of its marketing by revealing 'The New Avengers' name shortly after the film's release.
fromCreative Bloq
3 months ago

Discover the design secrets of the John Wick posters from the artists who created them

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.
Graphic design
#marvel
more#marvel
Independent films
fromCracked.com
3 months ago

14 Big-Time Movie Marketing Blunders

Film marketing often misrepresents content
Promotional videos can engage audiences uniquely
Trailers sometimes reveal major plot twists
Space advertising was attempted for blockbuster films
Film
fromOpen Culture
4 months ago

Watch Alfred Hitchcock's Groundbreaking, Six-Minute Trailer for Psycho (1960)

Alfred Hitchcock's Psycho uses innovative marketing techniques, insistent on no late entries to enhance the viewing experience.
The film's trailer acts as a mini-movie, introducing key locations without revealing plot details.
fromInverse
5 months ago

'Superman's Guy Gardner Teaser Could Flip a Historic DC Problem

DC's campaign for Superman relies on popularizing lesser-known characters like Guy Gardner to draw interest.
fromKotaku
6 months ago

New Sonic 3 Concept Art May Clear Up That Confusing Post-Credits Scene

Concept art for Sonic the Hedgehog 3 reveals potential plot elements and character introductions that were altered or cut from the final film.
fromFilm Courage
7 months ago

The Ultimate Guide To Film Distribution And Marketing - Jon Reiss [FULL INTERVIEW]

Marketing is about connecting filmmakers with their audience, especially in a content-saturated environment.
Distribution is considered easier compared to the complexities of effective marketing today.
fromNew York Post
8 months ago

Is 'Glicked' the new 'Barbenheimer'? 'Wicked' and 'Gladiator II' collide in theaters

The phenomenon of 'Barbenheimer' set a precedent for mashup marketing, inspiring new attempts like 'Glicked' to replicate its cultural impact.
fromwww.nytimes.com
8 months ago

Paramount Takes Promotional Stunt to New Level for Gladiator II'

Paramount is using an unprecedented multi-platform trailer debut for "Gladiator II" to capture massive audience attention.
fromBusiness Insider
9 months ago

Ultra-gory 'Terrifier 3' is using puking viewers as a marketing tool. The same hype helped 'Terrifier 2' make $15 million on a $250,000 budget.

Audience reactions to "Terrifier 3" have included multiple walkouts and instances of vomiting, showcasing the movie's extreme gore as a potential marketing tool.
Film
Music
fromBuzzFeed
10 months ago

25 Disney Facts That Are Truly Fascinating, And That You Might Not Know

Disney's history is marked by pivotal decisions and unexpected turns that shaped its brand and legacy over decades.
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