Character posters for Wicked: For Good featuring Ariana Grande as Glinda and Cynthia Erivo as Elphaba have caused controversy among fans. Released on August 6, 2025, the posters prompted claims of AI involvement in their design. Specifically, Elphaba's poster is criticized for featuring flying monkeys that appear to be identical copies. Glinda's poster also raised concerns with fans commenting on faceless figures and an overall lack of creativity. The backlash highlights the challenges and expectations in modern graphic design, especially in film marketing.
Fans have critiqued the character posters for Ariana Grande's Glinda and Cynthia Erivo's Elphaba, claiming both utilize AI in their creation, leading to disappointment.
Elphaba's poster features similar flying monkeys, with multiple users noting the duplication and lack of originality, labeling the design process as 'lazy'.
Glinda's poster has faced similar backlash, with fans alleging potential AI issues, pointing out faceless figures and overall design problems that undermine artistic integrity.
Despite the excitement surrounding Wicked: For Good, the release of character posters has sparked controversy, with fans expressing dissatisfaction over the perceived use of generative AI.
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