""We often see that the creator content on [the] platform outperforms our traditional advertising content by 3-to-1. It's become just critical to our strategy and everything that we do," says Curtis."
""There's this incredible chant in Dune 3 that's in the trailer and what we've seen is it's a soundbite that users on TikTok have embraced and made their own content with," says Cameron Curtis."
""We really saw that the buzz doesn't stop with the opening weekend," says Dennis Papirowski, TikTok's global head of Entertainment and News."
"According to TikTok, half of their users say they discovered a new movie through the platform. And of those, more than a third looked up showtimes and purchased a movie ticket."
Fan-generated content on TikTok has proven to be more effective than traditional marketing, keeping movies alive post-opening weekend. At CinemaCon, Denis Villeneuve emphasized that his latest Dune film was made for fans, who have actively engaged with the content on TikTok. Warner Bros. reports that creator content on TikTok outperforms traditional ads by a significant margin. TikTok users generate millions of posts about films daily, with many discovering new movies through the platform and subsequently purchasing tickets.
Read at LAist
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