YouTube has updated its monetization guidelines, allowing ad revenue only on content with meaningful human input, such as commentary or creative editing. This change addresses concerns over low-effort, AI-generated videos while maintaining the use of AI tools with human oversight. For brands and influencers, the policy emphasizes the importance of authentic human connection to avoid demonetization. Marketers must ensure transparency and maintain creative input, especially in regulated sectors. Production studios are not prohibited from using AI but must demonstrate human involvement in their content creation processes.
YouTube's policy change reinforces the value of real human connection. Sponsored content that relies too heavily on synthetic voices, AI avatars, or autogenerated scripts is at risk of being demonetised.
Influencer campaigns thrive on authenticity. YouTube's message is clear: AI may enhance workflow, but real people must remain at the heart of what you publish.
Collection
[
|
...
]