"Using AI technology, video podcast creators in the U.S. will be able to create clips more easily with AI suggestions, the company says. This will be available in the "coming months," while a feature that will transform those clips into YouTube Shorts will arrive early next year. The addition could give YouTube more fodder to compete with rival short-form video apps, like TikTok and Instagram (Reels), while also directing users to podcasters they might find interesting on YouTube's larger platform, driving subscriptions and engagement."
"YouTube has been more focused on building out tools for podcasters over the past several years, making pods a more prominent feature on YouTube's home page and its YouTube Music service alike. Meanwhile, Spotify, at the same time, has been inching into its market with added support for video podcasts and other engagement features for podcasters, like comments, polls, and Q&As, as well as monetization tools."
YouTube introduced AI-powered tools for podcasters: AI suggestions to create clips from video podcasts and a Shorts conversion tool. The clip suggestions will arrive in the coming months and the Shorts conversion tool early next year. An AI feature to generate customizable videos from audio-only podcasts will launch for select creators early next year, with wider expansion planned for 2026. The features aim to increase short-form content, drive viewers toward longer shows, and boost subscriptions and engagement. YouTube has expanded podcast prominence across its homepage and YouTube Music as competitors like Spotify add video podcast support and monetization. As of July 2025, users consume over 100 million podcast hours daily, with over 30% starting as livestreams or premieres.
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