"Meta Oakley's 60-second commercial sees both the Oakley Meta Vanguard and HSTN smartglasses worn by various well-known stars and creators, including Spike Lee, Marshawn Lynch, Sunny Choi, Sky Brown, and iShowSpeed. Each demonstrates the key features from music playback to voice-activated AI searches, and both the camera and the way it can instantly share images to social media. Remember these three pillars, as we'll come back to them."
"More obviously, the Meta Oakley smart glasses are shown as the perfect wearable tech partner in sporting, high intensity situations, an intent neatly wrapped up in the tag line "Athletic Intelligence is here." Through the exciting ad, targeted demonstrations of Meta's technology, and Oakley's position as the on-field eyewear sponsor of the Super Bowl, the pair made it very clear these are smartglasses for the performance-obsessed."
"Meta has quietly introduced us to its greater plan for smartglasses, and it has used both Oakley and the Super Bowl to do so. During the 2026 Super Bowl game, Oakley returned to the advertising roster for the first time in 34 years with a glitzy, celebrity-packed, sports-focused promo. However, it was in a separate conversation with Meta's head of wearables that the bigger picture was revealed."
Meta used Oakley and the Super Bowl to advance a broader smartglasses strategy focused on athletic performance and hands-free AI features. Oakley Meta Vanguard and HSTN models appear in a 60-second commercial worn by celebrities including Spike Lee, Marshawn Lynch, Sunny Choi, Sky Brown, and iShowSpeed. The glasses demonstrate music playback, voice-activated AI searches, camera capabilities, and instant social sharing—three core pillars. The ad frames the devices as wearable tech for high-intensity sports under the tagline "Athletic Intelligence is here." The approach contrasts with the 2025 Ray-Ban Meta emphasis on style and highlights Meta's intent to position smartglasses as smartphone alternatives and future advertising surfaces.
Read at Android Police
Unable to calculate read time
Collection
[
|
...
]