"Advertising funds the systems that help shape what people see, trust and believe. Without swift action and guardrails, AI risks accelerating the breakdown of information ecosystem integrity."
"AI is accelerating the spread of disinformation, hate speech and polarising content, while advertising revenue continues to fund online material regardless of its quality or accuracy."
"The rise of AI-generated content also threatens the viability of independent journalism, warning that declining trust in digital environments is already undermining the effectiveness of ad campaigns."
The United Nations emphasizes the advertising industry's critical role in shaping information flow online, with over $1 trillion spent annually. A new brief warns that unchecked AI adoption in advertising is exacerbating risks like disinformation and hate speech. The lack of transparency in AI-driven systems raises concerns about fraud, while AI-generated content threatens independent journalism. These issues not only affect society but also pose direct business risks as audience trust declines, impacting engagement and investment returns.
Read at www.un.org
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