Pinterest is shifting its focus to programmatic advertising by appointing Chip Jessop as the first head of programmatic. Jessop, formerly of Amazon, is expected to expand demand channels and scale Pinterest's programmatic capabilities. Under his leadership, the company aims to attract more advertisers through sophisticated ad tech. As part of this initiative, Jessop plans to hire three senior staff members and foster partnerships that align with Pinterest's brand values while ensuring a seamless ad experience for users and advertisers alike.
To support the build, Jessop will bring on three more senior hires across product and sales. Whether the effort pays off will come down to one thing: can programmatic broaden the pool of advertisers buying from Pinterest? Because that's the promise of programmatic: opening the doors to more ad buyers via ad tech intermediaries.
As we pursued the hiring of our programmatic head, Chip's track record of passion for innovation, technology, and specifically ad tech really stood out throughout the process,
It will still be the same brand safe platform and user experience, while we're delivering outcomes for our advertisers,
Over the next 12 months, we want our ad tech and programmatic offering to be integrated with our direct offering, and enable advertisers to transact and engage with Pinterest how they want to.
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