"The digital advertising industry reached new heights in 2024, with ad revenue climbing to $259 billion, a 15% year-over-year increase from 2023."
"Podcast advertising experienced a healthy 26% surge in 2023-2024, just as two years previous before a desultory 2022-2023 nudge upward."
The IAB Internet Advertising Revenue Report 2024 reveals that digital advertising revenue has attained a record $259 billion, a 15% increase from the previous year. Notably, digital audio advertising growth is slowing, yet podcasting has experienced an impressive surge of 26% this year. The report also highlights consistent revenue growth across various advertising formats, with programmatic advertising continuing to expand rapidly. A detailed examination of five- and ten-year trends shows that while overall audio advertising growth is steady, podcasts are outpacing the rest of the sector.
Read at RAIN News
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