#iab-report

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#revenue-growth
Media industry
fromRAIN News
1 week ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
fromSearch Engine Roundtable
1 week ago
Marketing tech

U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Search advertising revenue increased by 15.9% in 2024, reaching $102 billion, highlighting its market dominance.
Media industry
fromRAIN News
1 week ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
fromSearch Engine Roundtable
1 week ago
Marketing tech

U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Search advertising revenue increased by 15.9% in 2024, reaching $102 billion, highlighting its market dominance.
more#revenue-growth
#media-campaigns
Artificial intelligence
fromAdweek
1 month ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
fromMarketing Dive
1 month ago
Artificial intelligence

IAB: AI adoption for campaigns lags amid data, transparency concerns

Only 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
Artificial intelligence
fromAdweek
1 month ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
fromMarketing Dive
1 month ago
Artificial intelligence

IAB: AI adoption for campaigns lags amid data, transparency concerns

Only 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
more#media-campaigns
Marketing tech
fromMarTech
1 month ago

AI adoption accelerating, but many fall behind: IAB report | MarTech

AI is reshaping media and marketing, but its integration remains uneven, with brands lagging due to challenges in data quality and governance.
Marketing
fromAdweek
3 months ago

Digital Ads Set for Double-Digit Growth in CTV, Social

Digital advertising is poised for significant growth in 2025, with a forecasted increase of 7.3% despite economic challenges.
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