#retail-media-networks

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#marketing-insights
fromDigiday
4 months ago
Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.
fromDigiday
3 weeks ago
Marketing tech

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.
fromDigiday
4 months ago
Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.
fromDigiday
3 weeks ago
Marketing tech

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.
more#marketing-insights
#transparency
fromDigiday
1 month ago
Media industry

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.
fromModern Retail
1 month ago
Media industry

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
fromThe Drum
5 months ago
Marketing

How an operating system enabled retailers to build successful, scalable media networks

Placements.io aims to simplify digital advertising, creating a transparent and efficient ecosystem that benefits both media buyers and sellers.
fromAdExchanger
7 months ago
Marketing

Retailers Are Opening Themselves To Programmatic - But Will They Regret It? | AdExchanger

Retailers are embracing openness in their media networks, significantly changing how shopper data is utilized for programmatic advertising.
fromDigiday
8 months ago
Marketing tech

'Isn't this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscape

Retail media networks are projected to account for almost 25% of U.S. media ad spend by 2028, but transparency issues persist.
Media industry
fromDigiday
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.
Media industry
fromModern Retail
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
Marketing
fromThe Drum
5 months ago

How an operating system enabled retailers to build successful, scalable media networks

Placements.io aims to simplify digital advertising, creating a transparent and efficient ecosystem that benefits both media buyers and sellers.
fromAdExchanger
7 months ago
Marketing

Retailers Are Opening Themselves To Programmatic - But Will They Regret It? | AdExchanger

Retailers are embracing openness in their media networks, significantly changing how shopper data is utilized for programmatic advertising.
fromDigiday
8 months ago
Marketing tech

'Isn't this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscape

Retail media networks are projected to account for almost 25% of U.S. media ad spend by 2028, but transparency issues persist.
more#transparency
#consumer-behavior
E-Commerce
fromThe Drum
2 months ago

Why CPG food and drink brands must embrace total commerce

CPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
Marketing
fromThe Drum
3 months ago

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Marketing
fromMarTech
7 months ago

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

Retail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.
Marketing
fromNBC News
11 months ago

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The next frontier for ads is screens near points of sale, not traditional TV.
fromFood Dive
1 month ago
Marketing tech

Scale your CPG advertising strategy in 2025: The synergy of DOOH + retail media

DOOH enhances retail media effectiveness by bridging broad awareness with targeted consumer messages before the point of sale.
E-Commerce
fromThe Drum
2 months ago

Why CPG food and drink brands must embrace total commerce

CPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
Marketing
fromThe Drum
3 months ago

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Marketing
fromMarTech
7 months ago

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

Retail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.
Marketing
fromNBC News
11 months ago

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The next frontier for ads is screens near points of sale, not traditional TV.
fromFood Dive
1 month ago
Marketing tech

Scale your CPG advertising strategy in 2025: The synergy of DOOH + retail media

DOOH enhances retail media effectiveness by bridging broad awareness with targeted consumer messages before the point of sale.
more#consumer-behavior
#advertising
Marketing tech
fromForbes
1 month ago

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.
fromAdweek
8 months ago
Artificial intelligence

Simplifying Advertising in Walled Gardens With iSpot

The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.
fromMarTech
8 months ago
Marketing

RMN ad spending up 26% but questions remain | MarTech

Ad spending on retail media networks is projected to grow 26% in 2024, but advertiser usage remains stagnant and hesitant.
fromDigiday
7 months ago
Marketing

'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon

Agency executives caution against overspending on retail media networks due to increased competition and uncertain returns on investment.
fromC-Store Dive
5 months ago
Marketing

3 Big Numbers: C-store chains zero in on retail media

Convenience stores are significantly growing their presence in the retail media space, with 7-Eleven's Gulp Media Network leading the charge.
Retail media networks are projected to see massive growth, positioning convenience stores as key players in digital advertising.
Marketing tech
fromForbes
1 month ago

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.
fromAdweek
8 months ago
Artificial intelligence

Simplifying Advertising in Walled Gardens With iSpot

The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.
fromMarTech
8 months ago
Marketing

RMN ad spending up 26% but questions remain | MarTech

Ad spending on retail media networks is projected to grow 26% in 2024, but advertiser usage remains stagnant and hesitant.
fromDigiday
7 months ago
Marketing

'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon

Agency executives caution against overspending on retail media networks due to increased competition and uncertain returns on investment.
fromC-Store Dive
5 months ago
Marketing

3 Big Numbers: C-store chains zero in on retail media

Convenience stores are significantly growing their presence in the retail media space, with 7-Eleven's Gulp Media Network leading the charge.
Retail media networks are projected to see massive growth, positioning convenience stores as key players in digital advertising.
more#advertising
#influencer-marketing
Marketing tech
fromDigiday
2 months ago

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
fromEMARKETER
3 months ago
Marketing

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing the need for transparency in product marketing.
Marketing tech
fromDigiday
2 months ago

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
fromEMARKETER
3 months ago
Marketing

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing the need for transparency in product marketing.
more#influencer-marketing
#advertising-trends
Marketing tech
fromEMARKETER
2 months ago

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.
The lack of standardization in retail media networks presents major challenges for advertisers.
fromExchangewire
9 months ago
Marketing

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.
Marketing tech
fromEMARKETER
2 months ago

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.
The lack of standardization in retail media networks presents major challenges for advertisers.
fromExchangewire
9 months ago
Marketing

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.
more#advertising-trends
#e-commerce
fromMarketing Dive
3 months ago
Marketing

Amazon offers ad tech to retailers in retail media land grab

Amazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.
This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.
fromModern Retail
2 months ago
Marketing

Retail media networks are becoming a bigger part of the Super Bowl advertising puzzle

Retail media networks are becoming essential for Super Bowl advertising.
Brands are investing in grocery and e-commerce ad space for the Super Bowl.
Advertisers advised to start campaigns early for maximum impact.
fromMarketing Dive
3 months ago
Marketing

Amazon offers ad tech to retailers in retail media land grab

Amazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.
This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.
fromModern Retail
2 months ago
Marketing

Retail media networks are becoming a bigger part of the Super Bowl advertising puzzle

Retail media networks are becoming essential for Super Bowl advertising.
Brands are investing in grocery and e-commerce ad space for the Super Bowl.
Advertisers advised to start campaigns early for maximum impact.
more#e-commerce
fromDigiday
3 months ago
Marketing

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

Marketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
#marketing-trends
fromDigiday
4 months ago
Marketing

How consumer purchase insights unlock the potential of CTV and retail media

CTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.
Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.
fromMarTech
3 months ago
Marketing

IAB expects digital advertising growth to slow considerably this year | MarTech

U.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.
fromDigiday
4 months ago
Marketing

How consumer purchase insights unlock the potential of CTV and retail media

CTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.
Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.
fromMarTech
3 months ago
Marketing

IAB expects digital advertising growth to slow considerably this year | MarTech

U.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.
more#marketing-trends
fromMarTech
3 months ago
Marketing

Amazon's new Retail Ad Service brings RMN to the masses | MarTech

Amazon's Retail Ad Service expands ad opportunities for retailers using advanced technology, fostering competition in the retail advertising space.
#in-store-advertising
fromMarTech
4 months ago
Marketing

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
fromMarTech
3 months ago
Marketing

Retail media networks continue to grow: 2025 predictions | MarTech

Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
fromMarTech
4 months ago
Marketing

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
fromMarTech
3 months ago
Marketing

Retail media networks continue to grow: 2025 predictions | MarTech

Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
more#in-store-advertising
#digital-advertising
Marketing
fromMarketing Dive
4 months ago

What Google Chrome's potential sale means for the future of advertising

Google's potential divestment of Chrome could reshape digital advertising, compelling marketers to adapt to new SEM strategies in a changing landscape.
fromThe Drum
11 months ago
Marketing

Beyond performance: how marketers can realize total commerce success

Commerce is about more than just performance in retail media networks.
Marketing
fromMarketing Dive
4 months ago

What Google Chrome's potential sale means for the future of advertising

Google's potential divestment of Chrome could reshape digital advertising, compelling marketers to adapt to new SEM strategies in a changing landscape.
fromThe Drum
11 months ago
Marketing

Beyond performance: how marketers can realize total commerce success

Commerce is about more than just performance in retail media networks.
more#digital-advertising
fromDigiday
6 months ago
Marketing

What Rich Lehrfeld's media buying background means for Walmart RMN business

The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
#ad-spend
fromDigiday
6 months ago
Marketing

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
fromDigiday
7 months ago
Marketing

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.
fromDigiday
6 months ago
Marketing

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
fromDigiday
7 months ago
Marketing

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.
more#ad-spend
fromMarTech
8 months ago
Marketing

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.
fromThe Drum
8 months ago
Marketing

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
fromMarTech
8 months ago
Marketing

Experian rolls out retail media network solution | MarTech

Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.
fromAdExchanger
8 months ago
Marketing

For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? | AdExchanger

Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.
fromAdExchanger
11 months ago
Marketing

Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchanger

Retail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.
fromDigiday
11 months ago
Marketing

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
fromAdExchanger
1 year ago
Marketing

Ibotta Crosses The IPO Finish Line - Now The Real Work Begins | AdExchanger

Ibotta's evolution highlights the shift from third-party data to retail media networks for revenue growth.
fromAdweek
10 months ago
Marketing

How Target's Roundel Is Planning for the Future

Retail media networks are a significant revenue growth opportunity for retailers, providing higher margin revenue and enhancing the overall guest experience.
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