"Retailers offering RMNs face many of the same challenges as the marketers they support, including legacy systems that create data silos and require time-consuming workarounds. GrowthLoop's new product, Compound Marketing Engine for Commerce Media Networks, helps retailers leverage cloud-based data to enhance media capabilities. It connects directly to enterprise data clouds, including BigQuery, Snowflake and Databricks, helping label and organize first-party data for ad sales teams."
"Dig deeper: Is it time for retail media networks to think beyond the ads? GrowthLoop's Compound Marketing Engine includes AI agents that transform first-party data into precise audience segments, while maintaining security and compliance. These agents recommend brand segments and support always-on campaign setups. Its self-service UI saves time compared to SQL queries and engineering tickets, offering custom attributes like device IDs and purchase history."
GrowthLoop introduced the Compound Marketing Engine for Commerce Media Networks to help retailers organize and monetize first-party data for retail media. The solution connects directly to enterprise data clouds such as BigQuery, Snowflake and Databricks to label and structure data for ad sales teams. AI agents generate precise audience segments, recommend brand segments, and support always-on campaign setups while maintaining security and compliance. A self-service UI reduces reliance on SQL and engineering, enabling custom attributes and granular Audience Breakdowns. LiveRamp integration enriches and onboards data to improve match rates and extend advertiser reach. Retail media spending is projected to grow substantially.
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