"At its "We Got Next" livestreamed event, Best Buy Ads announced its new ad format, "takeover packages" to allow advertisers to appear in stores, touted a roadmap for its self-service capabilities and recently inked off-site partnerships. Amazon, The Home Depot and Tesco all host a similar annual event for their respective retail media networks as more retailers get into upfront-style affairs."
"Significant joint business planningis expected at the top of next year, making Q4 'a really important planning season that we want to be in front of with our partners,' said Lisa Valentino, president of Best Buy Ads. It never hurts to start early, given that the retail media landscape has nearly 300 RMNs, according to retail media intelligence platform Mimbi. Competition is getting stiffer as marketers are more hesitant than ever to commit too much too early."
Best Buy Ads hosted a livestreamed "We Got Next" event unveiling takeover packages for in-store placements, a roadmap for self-service capabilities and new off-site partnerships. The network launched a third-party marketplace to open inventory to mom-and-pop advertisers and partnered with content group Dude Perfect to help monetize creator networks and affiliate programs. The offerings target advertisers ahead of the holiday season and Q1 2026 budget commitments, with Q4 positioned as critical for joint business planning. The retail media landscape approaches 300 RMNs, intensifying competition as marketers hesitate to commit budgets early.
Read at Digiday
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