#in-house-agency

[ follow ]
#retail-media #media-revenue-growth #influencer-marketing #analytics #regulatory-compliance #bumble
Social media marketing
fromThe Drum
3 days ago

Benefit sets up its own influencer 'hub' as it ups investment

Benefit created an in-house influencer hub to centralize influencer marketing, improve transparency, analytics, and ROI, beginning with a UK trial before wider rollout.
Marketing
fromThe Drum
4 days ago

Bumble hires first global CD to build an in-house agency: 'We're looking for thought partners'

Bumble hired Drew Jaz as global creative director to build its internal team into a fully operational in-house agency focused on brand storytelling and campaign ideation.
#retail-media
more#retail-media
Marketing
fromAdExchanger
2 months ago

The Onion's CMO Peels Back The Layers Of Its Unconventional Marketing Strategy | AdExchanger

The Onion monetizes through selective brand partnerships, social campaigns, and an in-house agency to create sponsored humor, avoiding many traditional advertisers due to edgy content.
[ Load more ]