According to his account, Umang matched with a woman on Bumble and exchanged the usual introductory messages, basic questions, light conversation and a typical "getting to know each other" vibe. After a day of normal interactions, he assumed the match was progressing like any other early-stage dating chat. However, the next morning took a bizarre turn when he received a phone call, not from his match, but from her mother.
Whitney Wolfe Herd emphasized, "Our product is people. The quality of someone's experience, how they engage, find what they're looking for, and monetize depends on the quality of who and what they encounter on the platform."