Busch Light is reintroducing its apple-flavored beer, featuring Ronald Wayne—cofounder of Apple Computers, who sold his stake in 1976. As the company ended the flavor in 2022, they received immense fan demand, with one-third of comments requesting its return. Wayne humorously reflects on his past decision while marketing Bapple's comeback, symbolizing regret and missed opportunities. The campaign emphasizes connection to Midwest culture, where Busch Light is most popular. The marketing intends to resonate with fans' emotions about not missing out on this beloved flavor again.
But hey, you live. You learn," Wayne says in the new Busch Light ad. "And today I'm here to tell you about a different kind of apple, one you don't want to miss out on.
We wanted the campaign to playfully tap into that feeling of regret - and how you don't want to feel it again," says Krystyn Stowe, head of marketing for Busch Family & Natural Family at Anheuser-Busch.
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