#marketing-campaign

#marketing-campaign

From the very beginning, Blue Moon built its flavor profile around Valencia orange peel, a choice that set it apart from other wheat beers on the market. Where most breweries leaned into coriander or spice, Blue Moon leaned into citrus, crafting a brew that was smooth, bright, and unmistakably refreshing. The garnish-originally an experiment to amplify those natural notes-quickly became more than an accessory. It became part of the brand's DNA, a visual cue that transformed a pint into an experience.

"Our customer obsession led us to discover that most people were on rideshare autopilot-habitually opening the same app without thinking they had options-even though our data shows riders are happier and drivers strongly prefer us," Lyft CMO Brian Irving tells Fast Company. He says they found their most loyal customers kept saying the same thing of their friends: "They just need to wake up and check Lyft."

In May 2024, Red Lobster filed for Chapter 11 bankruptcy protection. Many of the headlines surrounding the company's bankruptcy concentrated on how its then-endless shrimp offering, where customers could eat as much shrimp as they wanted for a fixed price, led the company to an $11 million loss and, ultimately, insolvency. However, as Fast Company previously reported, while its endless shrimp losses helped contribute to Red Lobster's financial woes, they weren't the only source of Red Lobster's troubles.

With its unapologetic cinnamon heat and tongue-in-cheek branding, the whisky has become both a punchline and a staple at the same time - a bottle that shows up as reliably at a dive bar as it does at a house party. This fall, Fireball is introducing something new: Blazin' Apple, the brand's first-ever flavor extension. Pairing the crisp sweetness of apple with its iconic fiery spice, Fireball is setting its sights on a new chapter while staying true to its rebellious roots.

BrewDog IPA is a new release that features a pineapple, smooth, and hoppy profile paying tribute to Chinook hops, with a 6.3% ABV and 45 IBUs.

"It feels like every competitor wants to be in the fried chicken space, including our sister brands. So it is the place to be," Catherine Tan-Gillespie said. "But, like many legacy and incumbent brands, we've kind of lost a bit of ground - we hadn't lost our grit, but we had lost a bit of ground."

J.C. Penney's 'Back-to-It' campaign, featuring spots on cable and Hispanic channels, aims to redefine back-to-school shopping for all consumers, not just children.

"We are analog creatures, built to connect through our senses but the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection."

We believe nothing should rain on summer fun. That's why we're giving fans a guaranteed good time with 'Truly Rain Check' to bring more Truly Pool Party Packs (and hopefully some sunshine) to drinkers over the Fourth.

Bailing on plans has become so normalized that it’s now viewed as part of the culture. White Claw campaigns against this trend, promoting presence over absence.

Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.

"We wanted to capture the beauty in the everyday chaos of messaging," Matt Miller, CEO and chief creative officer of West BBDO, said in a statement.

But hey, you live. You learn," Wayne says in the new Busch Light ad. "And today I'm here to tell you about a different kind of apple, one you don't want to miss out on.

In Egypt, daily transactions often come with a familiar phrase: "Cash Walla Visa?" This reflects how deeply Visa is woven into the rhythm of everyday commerce.

"It is quite artistic, and we haven't gone down this route for a minute," Hazan said. "[The ads] wouldn't look out of place in an art exhibition, venue, or the walls of a fan's bedroom."