#marketing-campaign

#marketing-campaign

J.C. Penney's 'Back-to-It' campaign, featuring spots on cable and Hispanic channels, aims to redefine back-to-school shopping for all consumers, not just children.

"We are analog creatures, built to connect through our senses but the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection."

We believe nothing should rain on summer fun. That's why we're giving fans a guaranteed good time with 'Truly Rain Check' to bring more Truly Pool Party Packs (and hopefully some sunshine) to drinkers over the Fourth.

We said, 'What if we modernize this? What if we think about this in terms of boardrooms?'" recalled Kate Charles, Oberland's chief strategy officer, speaking at Fast Company's Most Innovative Companies Summit in New York last week.

Bailing on plans has become so normalized that it’s now viewed as part of the culture. White Claw campaigns against this trend, promoting presence over absence.

Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.

We're thrilled to be partnering with incredible reality personalities Ariana Madix and JaNa Craig for this hilarious campaign, showcasing the benefits of our Grippy Serum Primer and Poreless Jelly Primer, built to withstand whatever comes your way.

"We wanted to capture the beauty in the everyday chaos of messaging," Matt Miller, CEO and chief creative officer of West BBDO, said in a statement.

This campaign shows that the most meaningful moments happen when we step away from our devices and engage with those around us.

But hey, you live. You learn," Wayne says in the new Busch Light ad. "And today I'm here to tell you about a different kind of apple, one you don't want to miss out on.

In Egypt, daily transactions often come with a familiar phrase: "Cash Walla Visa?" This reflects how deeply Visa is woven into the rhythm of everyday commerce.

"It is quite artistic, and we haven't gone down this route for a minute," Hazan said. "[The ads] wouldn't look out of place in an art exhibition, venue, or the walls of a fan's bedroom."

Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to one of having it all.

We're all about helping our fans 'escape the flavorless,' which is the theme of our 2025 campaign. Our new slim cans and modern packaging make it even more fun to enjoy the fruity, tropical flavors our fans love - anytime, anywhere.

Fans took to the comment section of the post to express their distaste for the campaign, remarking, "I love skims and this is so awful," and "This so beyond weird." One commented on behalf of women, stating, "Such an unrealistic representation of a woman's body," while another mentioned the fact that children had to walk around the doll.

"I think there are parallels between why people look to Lifetime and the great content they create, as well as why people look for a night out at a place like Chili's. It's a reliable source of comfort."

Levy appears in the ads alongside co-star Heidi Gardner, with a cameo by Morgan Freeman.

The more than 34 million small businesses in the U.S. account for 43.5% of gross domestic product.