"Starting September 10, fans 21+ in Chicago, Indianapolis, Las Vegas, Nashville, New York, Philadelphia, and Pittsburgh can visit BlueMoonGarnish.com. With every delivery purchase of Blue Moon beer, they'll receive a complimentary bag of custom-labeled BlueMoonGarnishes. Additionally, Blue Moon will be sampling garnishes at select bars and restaurants in Boston, Denver, Long Island, Nashville, and Philadelphia, ensuring drinkers enjoy the classic Blue Moon experience-now officially BlueMoonGarnish."
""For three decades, a Valencia orange garnish has been part of the Blue Moon experience, so we thought why not make it official and give oranges the name they were meant to have: BlueMoonGarnish," said Courtney Benedict, Vice President of Marketing for Above Premium Beer at Molson Coors Beverage Company. "This is more than a garnish - it's a celebration of what makes Blue Moon a Blue Moon.""
Blue Moon is rebranding the Valencia orange garnish as BlueMoonGarnish for its 30th anniversary. The initiative positions the garnish as a cultural movement that extends the Blue Moon identity into clothing, food, transit names, and other orange-associated items. The campaign will roll out in multiple U.S. cities with complimentary custom-labeled BlueMoonGarnishes offered with delivery purchases and sampling at select bars and restaurants. Creative work for the campaign was produced by Mischief @ No Fixed Address and includes a comedic farm video, influencer partnerships, and bold out-of-home placements across major U.S. cities.
Read at Food & Beverage Magazine
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