fromFast Company
3 hours agoIHOP taps TikTok, NASCAR, and $6 breakfasts to win back diners
McDonald's, Burger King, and Olive Garden have all recently unveiled discounted menu offerings as low- and middle-class consumers have been more loudly signaling that they are feeling pinched by inflation and anxiety about a weakening jobs market. IHOP's new nationwide, everyday $6 value offering ($7 in some pricier markets) features four breakfast meals, ranging from a ham-and-cheese omelet that's paired with buttermilk pancakes to scrambled eggs with cheese and hickory-smoked bacon and served with hash browns.
Food & drink