#rebranding
#rebranding

Media industry

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

BODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.

1 day ago

Media industry

Planning on rebranding in June, September or December? Read this first

Timing plays a crucial role in the success of rebranding, with July, March, and February seen as the most effective months.

Marketing

fromHubspot

Jaguar's Rebrand: Bold Move or Costly Mistake?

Jaguar's radical rebranding strategy may disconnect from its traditional customer base, pivoting towards a luxury EV market aimed at younger demographics.

fromEntrepreneur

Media industry

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

BODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.

1 day ago

Media industry

Planning on rebranding in June, September or December? Read this first

Timing plays a crucial role in the success of rebranding, with July, March, and February seen as the most effective months.

more#marketing-strategy

Marketing tech

fromUNILAD

1 day ago

Why Meta has spent $47,000,000,000 on a product you might not know about

Meta has invested $47 billion in the metaverse, although it has yet to gain traction with consumers.

#marketing

Social media marketing

fromThe Mirror US

Walmart shares new policy to avoid puns in new 'brand voice'

Walmart's rebranding emphasizes a tech-powered, people-led approach while implementing selective humor guidelines for employee interactions.

Apple

Sorry HBO, this isn't the MAX rebrand we wanted

The streaming service 'Max' may reintroduce HBO's colors to its branding, aiming to regain some lost recognition, though it won't revert to 'HBO Max'.

Criticism persists over dropping the 'HBO' from the name, as the change has largely been perceived as a marketing misstep.

Media industry

Old Jamaica's 'surprise' rebrand captures Caribbean sunshine in a can

Old Jamaica has successfully revived its brand with a vibrant rebrand, transforming its image to attract a modern audience.

Social media marketing

fromThe Mirror US

Walmart shares new policy to avoid puns in new 'brand voice'

Walmart's rebranding emphasizes a tech-powered, people-led approach while implementing selective humor guidelines for employee interactions.

Apple

Sorry HBO, this isn't the MAX rebrand we wanted

The streaming service 'Max' may reintroduce HBO's colors to its branding, aiming to regain some lost recognition, though it won't revert to 'HBO Max'.

Criticism persists over dropping the 'HBO' from the name, as the change has largely been perceived as a marketing misstep.

Media industry

Old Jamaica's 'surprise' rebrand captures Caribbean sunshine in a can

Old Jamaica has successfully revived its brand with a vibrant rebrand, transforming its image to attract a modern audience.

European startups

AXA Venture Partners rebrands; EIF joins as anchor investor in 1.5B growth fund

AXA Venture Partners rebranded as Atlantic Vantage Point and launched AVP Growth Fund I with the EIF as an anchor investor.

fromIrish Independent

Women in technology

The Apprentice finale: With the instinct of a child caught between warring parents, Alan Sugar chooses the one who needs him most

Anisa Khan presented well, but Dean's need for Lord Sugar's support led to his win despite a flawed rebranding video.

fromPage Six

Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

Meghan Markle rebranded her business from American Riviera Orchard to As Ever, citing the original name as confusing.

fromSilicon Canals

2 weeks ago

European startups

AXA Venture Partners rebrands; EIF joins as anchor investor in 1.5B growth fund

AXA Venture Partners rebranded as Atlantic Vantage Point and launched AVP Growth Fund I with the EIF as an anchor investor.

fromIrish Independent

Women in technology

The Apprentice finale: With the instinct of a child caught between warring parents, Alan Sugar chooses the one who needs him most

Anisa Khan presented well, but Dean's need for Lord Sugar's support led to his win despite a flawed rebranding video.

fromPage Six

Media industry

Meghan Markle blames As Ever rebrand on original 'word salad' name - not trademark issues

Meghan Markle rebranded her business from American Riviera Orchard to As Ever, citing the original name as confusing.

more#entrepreneurship

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

Jaguar's rebranding aims to enter the luxury market with the upcoming electric fastback Type 00, set for 2026 release.

Marketing tech

fromBusiness Insider

Tesla really wants the Cybertruck to be a working man's truck

Tesla's Cybertruck rebranding focuses on appealing to traditional truck buyers amid declining sales.

Cars

fromInsideEVs

Type 00 Prototype Sighting Shows Jaguar Wasn't Kidding About That Design

Jaguar's rebranding aims to enter the luxury market with the upcoming electric fastback Type 00, set for 2026 release.

Marketing tech

fromBusiness Insider

Tesla really wants the Cybertruck to be a working man's truck

Tesla's Cybertruck rebranding focuses on appealing to traditional truck buyers amid declining sales.

more#electric-vehicles

fromConsequence

SF music

Fyre Festival Being Turned Into Music Streaming Service Following Purchase of IP

Fyre Fest is being reimagined as a streaming service, focusing on music content despite its controversial past.

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.

UX design

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design as PX (Product Experience) design to better align with their product-led approach.

UX design

Duolingo Just Ended The Term "UX Design"

Duolingo is rebranding UX design as PX design, emphasizing a product-focused approach.

UX design

Duolingo Just Ended The Term "UX Design"

Duolingo has rebranded UX design as PX (Product Experience) design to better align with their product-led approach.

more#product-experience

#brand-identity

fromBored Panda

fromYanko Design - Modern Industrial Design News

Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.

Graphic design

Mazda's New Minimal Logo Is An Excellent Example Of Rebranding Done Right - Yanko Design

Successful rebranding balances legacy with modernity to evolve without losing identity.

fromBored Panda

fromYanko Design - Modern Industrial Design News

Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.

Graphic design

Mazda's New Minimal Logo Is An Excellent Example Of Rebranding Done Right - Yanko Design

Successful rebranding balances legacy with modernity to evolve without losing identity.

When it comes to ads, Apple isn't playing coy anymore

Apple is shifting from a passive to an active role in advertising.

The rebrand to 'Apple Ads' signifies a strategic move towards increased participation in the ad market.

Apple's advertising focus is partly driven by economic pressures and tariffs.

fromTechCrunch

Miscellaneous

India's Zomato to rebrand as Eternal | TechCrunch

Zomato rebrands as Eternal to reflect its expanding business portfolio, with Blinkit as a key growth driver.

Apple

fromDigiday

When it comes to ads, Apple isn't playing coy anymore

Apple is shifting from a passive to an active role in advertising.

The rebrand to 'Apple Ads' signifies a strategic move towards increased participation in the ad market.

Apple's advertising focus is partly driven by economic pressures and tariffs.

fromTechCrunch

Miscellaneous

India's Zomato to rebrand as Eternal | TechCrunch

Zomato rebrands as Eternal to reflect its expanding business portfolio, with Blinkit as a key growth driver.

more#business-strategy

fromGSMArena.com

Apple

New OnePlus tablet gets certified by the FCC, could be the Pad 3 Pro

OnePlus is set to release a new tablet possibly rebranded from Oppo's Pad 4 Pro.

Social justice

fromAbove the Law

Reed Smith Puts Down Their DEI Programs To Dodge The EEOC - Above the Law

Reed Smith is discontinuing its DEI program amid a discrimination probe, rebranding it as 'Culture & Engagement'.

Critics argue that name changes won't change the essence of inequality.

fromPractical Ecommerce

3 weeks ago

Marketing tech

How to Change a Domain Name in Shopify

Shopify enables easy switching of primary domain addresses for merchants to reflect rebranding or product changes.

3 weeks ago

This ingenious theatre group rebrand masters accessibility over aesthetics

CO_LAB's rebrand emphasizes accessibility and inclusivity, showcasing creative expression for individuals with developmental disabilities as a focal point.

Snowboarding

fromElite Traveler

4 weeks ago

Sandy Beall

Windham Mountain Club redefines mountain retreats with a public-private model focusing on family-friendly experiences and year-round luxury.

fromwww.nytimes.com

4 weeks ago

Startup companies

Hooters Files for Bankruptcy, but Its Restaurants Will Stay Open

Hooters has filed for bankruptcy to restructure operations and keep many locations open under new ownership.

The bankruptcy process will transform all company-owned locations into franchises.

#cryptocurrency

from24/7 Wall St.

Cryptocurrency

MicroStrategy Rebrands, but It Is the Same Risky Investment

MicroStrategy's rebranding signifies its total commitment to Bitcoin investment, despite underlying financial risks and volatility.

fromHackernoon

1 year ago

Cryptocurrency

Aster Emerges: Astherus Rebrands To Lead Decentralized Perpetual Trading | HackerNoon

Aster's rebranding aims to establish it as a leading decentralized perpetuals exchange, introducing new trading modes and a future token, $AST.

from24/7 Wall St.

Cryptocurrency

MicroStrategy Rebrands, but It Is the Same Risky Investment

MicroStrategy's rebranding signifies its total commitment to Bitcoin investment, despite underlying financial risks and volatility.

fromHackernoon

1 year ago

Cryptocurrency

Aster Emerges: Astherus Rebrands To Lead Decentralized Perpetual Trading | HackerNoon

Aster's rebranding aims to establish it as a leading decentralized perpetuals exchange, introducing new trading modes and a future token, $AST.

more#cryptocurrency

fromwww.buzzfeed.com

Gadgets

12 Things We've Tried And Loved This Month March '25

FestPro's Siesta4 tent is durable and efficient, excelling in hot conditions and ease of setup, ideal for camping and festivals.

fromWWD

Marketing tech

QVC Group Appoints Alex Wellen President, Chief Growth Officer

QVC Group appoints Alex Wellen as president and chief growth officer to lead growth strategies and rebranding efforts.

Eventbrite's bold rebrand: how 'The Path' reinvents its visual identity

Eventbrite's rebranding captures the energy of live experiences, emphasizing its evolving role in fostering community connections through events.

Fashion & style

fromBuzzFeed

fromdesignboom | architecture & design magazine

People Are Saying This Fast Fashion Company's "Clean Girl" Rebrand Is A Sign Right Wing "Is In"

Fashion reflects larger social and political trends, often serving as a canvas for expression.

PrettyLittleThing's rebranding signals a cultural shift toward conservatism.

#jaguar

Paris food

real-life jaguar type 00 car debuts on the streets of paris during the 2025 fashion week

The Jaguar Type 00 was showcased in Paris, reaffirming its link to the company's heritage and artistic influences.

fromdesignboom | architecture & design magazine

Graphic design

Leaked letter suggests Jaguar's designers weren't happy with rebrand

Jaguar's internal design team is dissatisfied with the company's recent logo redesign and its outsourcing to an external team. This reflects a significant identity shift.

Paris food

real-life jaguar type 00 car debuts on the streets of paris during the 2025 fashion week

The Jaguar Type 00 was showcased in Paris, reaffirming its link to the company's heritage and artistic influences.

Graphic design

Leaked letter suggests Jaguar's designers weren't happy with rebrand

Jaguar's internal design team is dissatisfied with the company's recent logo redesign and its outsourcing to an external team. This reflects a significant identity shift.

more#jaguar

Toronto startup

fromwww.housingwire.com

Rocket Mortgage to exit Canada, shift focus to US

Rocket Mortgage is exiting its lending business in Canada but assures clients that existing loans will continue without disruption.

fromFast Company

Branding in 2025: The Good, The Bad, The Future

Branding is both design and strategy; it reflects a company's values and directions beyond just logos.

Critics have missed the point of the WTA's "generic" rebrand

The WTA's rebrand focuses on empowerment and rallying support for women's tennis.

fromOtherway

Graphic design

Rocket X Otherway

Rocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.

Women in technology

Critics have missed the point of the WTA's "generic" rebrand

The WTA's rebrand focuses on empowerment and rallying support for women's tennis.

fromOtherway

Graphic design

Rocket X Otherway

Rocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.

A+E Networks Reveals New Name and Rebrands Ad Sales Team

A+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.

London startup

fromBusiness Insider

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr

Aberdeen rebranded back from 'abrdn' to restore its traditional name after facing mockery.”],

extendedSummary

The 200-year-old asset manager, formerly known as abrdn, has reverted to its original name, aberdeen, in response to widespread mockery of its previous rebranding. CEO Jason Windsor articulated that this change aims to "remove distractions" and marks a new chapter for the organization. The criticism surrounding the name change has been described as 'corporate bullying', while the firm aims to distance itself from modern branding trends. Alongside the name change, the company has seen a 9% stock price increase, indicating investor approval amidst ongoing challenges in revenue.

Even Elon Musk forgets that X isn't Twitter sometimes | TechCrunch

Elon Musk sometimes refers to X as Twitter, underscoring the platform's legacy identity.

UK news

fromNew York Post

Royal family live updates: Meghan Markle's new 'As Ever' brand logo has hidden meanings - we explain

Meghan Markle's lifestyle brand is now called 'As Ever' after rebranding due to trademark issues.

Video games

fromWGB

Rainbow Six Siege X Announced as the"biggest transformation in the game's history"

Rainbow Six Siege is undergoing a major update and rebranding as Rainbow Six Siege X, promising the biggest transformation in its history.

#nfl

fromHogs Haven

Washington Redskins

Daily Slop - 4 Feb 25: Headlines are focused on what Commanders' owner Josh Harris says isn't happening

Washington Commanders will retain their name, embracing it as part of their culture and team identity.

fromBuzzFeed

France news

I Took The 10 Most Popular NFL Teams And Gave Them A Chaotic Rebrand - Would You Cheer For Them?

Rebranding NFL teams to reflect local culture and humor can revitalize fan engagement and add excitement to the Super Bowl experience.

fromHogs Haven

Washington Redskins

Daily Slop - 4 Feb 25: Headlines are focused on what Commanders' owner Josh Harris says isn't happening

Washington Commanders will retain their name, embracing it as part of their culture and team identity.

fromBuzzFeed

France news

I Took The 10 Most Popular NFL Teams And Gave Them A Chaotic Rebrand - Would You Cheer For Them?

Rebranding NFL teams to reflect local culture and humor can revitalize fan engagement and add excitement to the Super Bowl experience.

more#nfl

fromVulture

Miscellaneous

NewJeans Teased New Music on Their First Day As NJZ

NewJeans, now NJZ, is rebranding amid a dispute with their label, focusing on new music and performance opportunities.

fromFast Company

Miscellaneous

'It's not only centered around video anymore': Zoom's CEO explains the video conference giant's next act

Zoom is evolving beyond video communication to offer a broader range of collaborative tools and services.

#inclusion

fromwww.aljazeera.com

Miscellaneous

'We've left the domain of cutesy protest'

The Women's March, once a monumental protest, now faces challenges with rebranding and internal divisions affecting its unity and purpose.

fromScary Mommy

Miscellaneous

Boy Scouts Celebrate Turning 115 With A Meaningful Name Change

Scouting America rebrands to reflect inclusivity and celebrates its 115th anniversary.

fromwww.aljazeera.com

Miscellaneous

'We've left the domain of cutesy protest'

The Women's March, once a monumental protest, now faces challenges with rebranding and internal divisions affecting its unity and purpose.

fromScary Mommy

Miscellaneous

Boy Scouts Celebrate Turning 115 With A Meaningful Name Change

Scouting America rebrands to reflect inclusivity and celebrates its 115th anniversary.

OpenAI rebrands itself

OpenAI revealed a rebrand featuring a new logo and typeface, focusing on a more human identity.

Graphic design

The Goldsmiths' Company debuts fierce new logo

The Goldsmiths' Company has rebranded with a modern identity while honoring its historical legacy.

The new logo features a contemporary leopard's head symbolizing the guild's heritage.

fromThe Verge

OpenAI rebrands itself

OpenAI revealed a rebrand featuring a new logo and typeface, focusing on a more human identity.

Graphic design

The Goldsmiths' Company debuts fierce new logo

The Goldsmiths' Company has rebranded with a modern identity while honoring its historical legacy.

The new logo features a contemporary leopard's head symbolizing the guild's heritage.

more#design

fromHogs Haven

Washington Redskins

Josh Harris says the Commanders name means something in this building, and it's here to stay

Josh Harris asserts the name 'Commanders' is here to stay, emphasizing a commitment to honoring the team's past while fostering a winning culture.

fromInc

Graphic design

3 Ways a Strategic Rebrand Can Drive Market Growth

Strategic rebranding can turn a brand into a scalable and purposeful entity.

A rebrand, executed with data-driven strategy, can unlock market expansion.

4 months ago

UX design

Lumio, the old nudgg

Lumio rebranded from nudgg, aiming to simplify financial management through education and user-friendly tools.

fromMiami Herald