'Seeing the responses has been really uplifting': How we made the Wonka movie typography
The bespoke typography used in the film Wonka has become a standout feature, designed to mimic the handwriting of Wonka's mother and align with the film's marketing materials.
Alexandria Vernon, the designer of the Wonka logo, was approached by a former colleague who thought her skills in crafted typography made her the perfect fit for the project. [ more ]
Puig's radical new logo bucks the trend in fashion branding
The Puig logo breaks the trend of minimalist fashion logos, drawing inspiration from abstract art and the brand's history to bring creativity and human touch. [ more ]
New Chengdu World Games logo features an adorable hidden optical illusion
The new logo for The World Games 2025 integrates hidden Chinese symbols like the giant panda, hibiscus flower, and Chinese knot, aiming to attract more interest and recognition. [ more ]
The evolution of Abba's iconic logo from its early stages to the recognizable ambigram symbol is a significant part of the band's branding and history. [ more ]
Bay Area's new WNBA team to be called Golden State Valkyries
The Bay Area's new WNBA team, the Golden State Valkyries, revealed their name and logo, symbolizing unity and strength, with a color scheme of Valkyrie purple. [ more ]
Senator will block RFK site bill unless team honors family of logo creator
Montana Sen. Steve Daines intends to block legislation until the Washington Commanders honor the family of the Native American who helped design the team's former logo. [ more ]
Adolf Dassler, the founder of Adidas, was a pioneer in perfecting sports footwear long before the conception of leisure wear and modern athletic science. [ more ]
Tiger Woods plans to 'ruin' his Sun Day Red logo with each new championship win, symbolically modifying the design to reflect his evolving legacy. [ more ]
From timeless to trendy: Exploring 80 brand histories at the Museum of Brands
The Museum of Brands showcases the evolution of brand logos over time, highlighting the changes in response to consumer needs and societal trends. [ more ]
Meghan Markle's handwritten logo is a regal delight
Meghan Markle's new brand American Riviera Orchard features her own calligraphy, reflecting her expertise from teaching calligraphy, book-binding, and gift-wrapping at a Paper Source store. [ more ]
Many car brands have revealed new logos in recent years, with Lamborghini finally unveiling a new corporate look and tweaked logo design.
The new Lamborghini logo features a bull sitting below the brand name inside a badge shape, with updated typography and minimal yet bold colors. [ more ]
Pinole ditches city seal featuring Native American man in favor of newer design
The city of Pinole is retiring its old logo featuring a Native American man for a new design with natural elements.
The new city logo represents various aspects of Pinole's image, such as legacy, vision, peace, prosperity, beauty, and belonging to the Bay Area. [ more ]
The Skoda logo is celebrating its 100th anniversary next week and has remained relatively unchanged over the years.
The logo was inspired by a relief on the wall of Skoda's commercial director's office depicting a Native American man wearing a feather headdress. [ more ]
This publisher's new logo has an ingenious hidden message
Hodder & Stoughton, a 155-year-old publishing house, has rebranded with a new logo featuring a hand-drawn stoat to help people pronounce its name correctly.
The new logo is more memorable and replaces the old crooked 'H' logo that looked like it belonged to a metal band. [ more ]