A logo design quiz on Reddit presents 16 similar swoosh logos, challenging users to identify the brands behind them. This difficulty illustrates the problem of generic branding, especially with shapes like ovals and swooshes dominating the market. G1ngerBoy, the individual behind the quiz, amassed over 200 similar designs to showcase the trend's harm on business identities. He notes numerous local companies use swoosh logos in various industries, such as plumbing and landscaping. The trend can be traced back to the influence of Nike's branding in the 1990s, leading to an oversaturation of indistinguishable logos.
The quiz challenges users to identify brands behind 16 similar swoosh logos, highlighting the problem of generic logo designs that lack distinctiveness.
G1ngerBoy, the user behind the quiz, compiled over 200 swoosh logos, illustrating the prevalence of uninspired branding within various local businesses.
The rise of swoosh logos can be traced back to Nike's successful branding, leading to an ongoing trend of similar designs in the 90s.
These generic oval swoosh logos are recognized as lacking memorability, creating issues for brand identity and distinguishing characteristics.
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