fromFast Company2 weeks agoAfter almost 20 years, Goodreads has a new logo fit for BooktokGoodreads has redesigned its logo to align with current book community aesthetics.
fromCreative Bloq1 month ago3 lessons you can learn from Nike, adidas and their competitorsAs big running brands failed at their own game, new players emerged (such as Hooka and On) and started grabbing real chunks of market share.Marketing tech
fromDigiday1 month agoWhy Oatly's marketers prefer cultural signals to focus groupsOatly's marketers prioritize a real-time understanding of culture over traditional market research, allowing them to innovate and respond quickly to emerging trends.Growth hacking
Media industryfromForbes2 months agoAt Upfronts And NewFronts 2025, Ad Industry Navigates UncertaintyThe media advertising industry maintains a sense of optimism despite economic uncertainty and declining linear TV engagement.