#visual-identity
#visual-identity

Cash App has the coolest brand style guide I've ever seen

Cash App's new brand design portal is a dynamic and engaging approach to brand guidelines, setting a high standard for other brands.

The biggest branding trends coming in 2025

Brat's bold branding symbolizes a shift in design post-pandemic, capturing a new cultural vibe.

4 weeks ago

Graphic design

Days old bread built Super Studio's new brand identity for Rose Bakery

Creating a unique brand identity for a bakery involves overcoming numerous challenges and avoiding familiar aesthetics.

Graphic design

How modern typography is designed

Good typography is essential for modern branding as it enhances readability and communicates brand identity effectively.

Graphic design

British Airways turns the hidden beauty of flight paths into a clever new logo design

British Airways has revamped its loyalty program branding to offer a cleaner, more modern visual identity.

Studio Gruhl dives back into Berlin's 1990s techno scene in an identity for Spellbound

The studio's brand identity incorporates adaptable visual elements inspired by Berlin's culture.

Mobile UX

Cash App has the coolest brand style guide I've ever seen

Cash App's new brand design portal is a dynamic and engaging approach to brand guidelines, setting a high standard for other brands.

The biggest branding trends coming in 2025

Brat's bold branding symbolizes a shift in design post-pandemic, capturing a new cultural vibe.

4 weeks ago

Graphic design

Days old bread built Super Studio's new brand identity for Rose Bakery

Creating a unique brand identity for a bakery involves overcoming numerous challenges and avoiding familiar aesthetics.

Graphic design

How modern typography is designed

Good typography is essential for modern branding as it enhances readability and communicates brand identity effectively.

fromBuffer: All-you-need social media toolkit for small businesses

Graphic design

British Airways turns the hidden beauty of flight paths into a clever new logo design

British Airways has revamped its loyalty program branding to offer a cleaner, more modern visual identity.

more#branding

Artificial intelligence

fromThe Drum

1 week ago

Beyond the logo: how to design a distinctive AI brand

AI brands must prioritize consumer engagement and emotional resonance over mere functionality and speed.

1 week ago

Media industry

Every Social Media Logo You May Want [Free Resource]

Staying current with social media logos and brand guidelines is crucial for effective branding.

#brand-strategy

fromOtherway

Graphic design

Rocket X Otherway

Rocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.

Graphic design

Vrints-Kolsteren's design practice is ever-evolving

Vrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.

fromLogRocket Blog

Graphic design

What does a brand designer do? - LogRocket Blog

Brand design shapes consumer perception and establishes a lasting brand impression through visual elements.

fromOtherway

Graphic design

Rocket X Otherway

Rocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.

Graphic design

Vrints-Kolsteren's design practice is ever-evolving

Vrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.

fromLogRocket Blog

Graphic design

What does a brand designer do? - LogRocket Blog

Brand design shapes consumer perception and establishes a lasting brand impression through visual elements.

US politics

People are bashing the Democrat's new logo, but a rebrand was necessary

The US Democratic Party's new logo has sparked mixed reactions, highlighting the complexities of political branding amidst challenges.

A refreshed visual identity can help the Democratic Party regroup post-election.

Graphic design

The best (and worst) Eurovision logo designs so far

Eurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings.

US politics

People are bashing the Democrat's new logo, but a rebrand was necessary

The US Democratic Party's new logo has sparked mixed reactions, highlighting the complexities of political branding amidst challenges.

A refreshed visual identity can help the Democratic Party regroup post-election.

Graphic design

The best (and worst) Eurovision logo designs so far

Eurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings.

Somekind uses typographic texture to craft striking brand narratives

Somekind blends creativity with strategy to create impactful brand identities through thoughtful design.

The agency's unique backgrounds influence its locally resonant and internationally attuned projects.

fromWE AND THE COLOR

Graphic design

20 Best Free Fonts for 2025: Essential Choices for Designers

The right font is vital for shaping design identity and communication.

The demand for high-quality free typefaces is on the rise.

A diverse range of free fonts enhances design creativity.

Graphic design

This colorful new font doesn't use a single letter

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.

Graphic design

Finnish design studio TSTO is pushing boundaries in the cultural corner

TSTO's identity was shaped by Japanese design influences and FFFFOUND!, leading to a focus on culture-related graphic design.

Graphic design

P.F. Flyers plants its feet back on nostalgic ground with new brand identity

Bokeh agency revamped P.F. Flyers' visual identity by reconnecting to its history and audience through a new logo, badges, and typography.

Somekind uses typographic texture to craft striking brand narratives

Somekind blends creativity with strategy to create impactful brand identities through thoughtful design.

The agency's unique backgrounds influence its locally resonant and internationally attuned projects.

fromWE AND THE COLOR

20 Best Free Fonts for 2025: Essential Choices for Designers

The right font is vital for shaping design identity and communication.

The demand for high-quality free typefaces is on the rise.

A diverse range of free fonts enhances design creativity.

Graphic design

This colorful new font doesn't use a single letter

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.

Graphic design

Finnish design studio TSTO is pushing boundaries in the cultural corner

TSTO's identity was shaped by Japanese design influences and FFFFOUND!, leading to a focus on culture-related graphic design.

Graphic design

P.F. Flyers plants its feet back on nostalgic ground with new brand identity

Bokeh agency revamped P.F. Flyers' visual identity by reconnecting to its history and audience through a new logo, badges, and typography.

Critics have missed the point of the WTA's "generic" rebrand

The WTA's rebrand focuses on empowerment and rallying support for women's tennis.

Design

The Obama Foundation debuts vibrant rebrand honouring the past

The Obama Foundation's revamped visual identity blends heritage and modern design to inspire future generations.

Women in technology

Critics have missed the point of the WTA's "generic" rebrand

The WTA's rebrand focuses on empowerment and rallying support for women's tennis.

Design

fromFood & Beverage Magazine

The Obama Foundation debuts vibrant rebrand honouring the past

The Obama Foundation's revamped visual identity blends heritage and modern design to inspire future generations.

The Obama Foundation just reimagined the most famous font in politics

The Obama Foundation's rebrand aims to rejuvenate the iconic Gotham typeface for a fresh visual identity.

The brand refresh emphasizes vibrancy and community engagement ahead of the center's opening.

Food & drink

Jason's Deli Unveils Bold New Brand Identity and Restaurant Prototype, Marking the Brand's Next Iteration

Jason's Deli's brand refresh focuses on enhancing both its visual identity and restaurant experience to match the quality of its food.

Typography

fromFood & Beverage Magazine

The Obama Foundation just reimagined the most famous font in politics

The Obama Foundation's rebrand aims to rejuvenate the iconic Gotham typeface for a fresh visual identity.

The brand refresh emphasizes vibrancy and community engagement ahead of the center's opening.

Food & drink

Jason's Deli Unveils Bold New Brand Identity and Restaurant Prototype, Marking the Brand's Next Iteration

Jason's Deli's brand refresh focuses on enhancing both its visual identity and restaurant experience to match the quality of its food.

Graphic design

The new Paris Basketball logo is a luminous improvement

The new Paris Basketball logo embraces its connection to the city through the Eiffel Tower, sparking mixed reactions over its design.

Graphic design

Davy Denduyver's new restaurant branding includes over 100 charcoal drawings of foodie imagery

Mina's branding focuses on relaxed, tactile experiences rather than strict guidelines, encapsulating comfort in dining.

Graphic design

Meet Ufficio - the studio building bold, unique brands out of Buenos Aires

Ufficio Studio, formed by Sofia Noceti and Crista Bernasconi, focuses on unique visual identities through extensive research and collaboration with clients.

Graphic design

The new Paris Basketball logo is a luminous improvement

The new Paris Basketball logo embraces its connection to the city through the Eiffel Tower, sparking mixed reactions over its design.

Graphic design

Davy Denduyver's new restaurant branding includes over 100 charcoal drawings of foodie imagery

Mina's branding focuses on relaxed, tactile experiences rather than strict guidelines, encapsulating comfort in dining.

Graphic design

Meet Ufficio - the studio building bold, unique brands out of Buenos Aires

Ufficio Studio, formed by Sofia Noceti and Crista Bernasconi, focuses on unique visual identities through extensive research and collaboration with clients.

more#graphic-design

Fashion & style

fromwww.theguardian.com

American power: what does her official portrait reveal about Melania 2.0?

Melania Trump's latest portrait exhibits a blend of traditional and corporate elements with a notable shift towards a more independent portrayal.

Graphic design

I love the organic design of Pentagram's latest visual identity

Grow to Know's new visual identity uses nature-inspired design to promote community engagement and meaningful action amidst social challenges.

fromEntrepreneur

Miscellaneous

Your Secret Weapon for Creating Stunning Business Images | Entrepreneur

Luminar Neo offers AI-driven photo editing tools for professionals, making advanced visual identity creation easy and accessible.

Brooklyn Museum Celebrates 200 Years With a Rebrand

The Brooklyn Museum unveils a refreshed brand and visual identity in celebration of its 200th anniversary, merging history with a modern look.

The Guggenheim's new logo is a modern masterpiece

The Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.

4 months ago

Graphic design

One of the world's most boring companies just got one of the year's most interesting logos

Centersquare demonstrates that B2B companies can have innovative and engaging branding, challenging the stereotype of dull corporate identities.

Brooklyn

fromBKReader

Brooklyn Museum Celebrates 200 Years With a Rebrand

The Brooklyn Museum unveils a refreshed brand and visual identity in celebration of its 200th anniversary, merging history with a modern look.

The Guggenheim's new logo is a modern masterpiece

The Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.

fromdesignboom | architecture & design magazine

4 months ago

Graphic design

One of the world's most boring companies just got one of the year's most interesting logos

Centersquare demonstrates that B2B companies can have innovative and engaging branding, challenging the stereotype of dull corporate identities.

more#rebranding

Design

milano cortina 2026 reveals look of the olympic and paralympic winter games

The Milano Cortina 2026 Winter Games unveil a visual identity called 'Vibes,' inspired by creativity and rich Italian culture.

LGBT

fromWhoWhatWear

FaceApp Isn't Just Fun Filters, It's a Digital Lifeline for Trans Affirmation

AI tools help transgender individuals visualize their gender identity, playing a significant role in their transition journey.

Graphic design

Kit Studio's retail identity for London Transport Museum taps into TFL's graphic iconography

The project embraced the challenge of balancing respect for a historic brand with innovation in design.

Marketing

Human After All brands Vimeo's break out of browsers, onto the big screen

Short films on Vimeo are typically viewed on small screens but are now getting showcased on big screens through the Vimeo Staff Picks Screening Series.