Colin Smight critiques traditional agencies for disconnect between concept and execution, where designers are distanced from clients, leading to confusing feedback loops.
In design research and cultural foraging, the team came across these amazing old fisherman crates with handwritten type. Milano carried this spirit with its variable nature spanning five fun widths from compressed to extended, giving us the flexibility to mix and match and create a playful system with a new energy that's also rooted in tradition.