"The biggest surprise has been how welcoming the membership has been to me and how receptive they are to change. I'm very conscious that I've brought a number of new initiatives and changes such as rebranding and developing a new website yet they have all been embraced by the board and membership. Also, how friendly the industry, despite the fact that our membership are often in competition with one another, the camaraderie is first class, and they could not have given me a warmer welcome."
"The main message is to position the BPMA, and more importantly, the industry which we represent as relevant and progressive. The rebrand was consciously developed for a digital-first deployment, and the supporting brand language, content and tonality are all intended to present us as a forward looking and modern industry and association. Firstly, the rebrand has received a universally positive response."
During the first eighteen months, leadership implemented a dynamic digital-first rebrand, a new website, and formed fresh partnerships to elevate industry standards. Membership reaction was welcoming and receptive to change, embracing initiatives despite competitive relationships among members. The industry displayed notable camaraderie and collaboration. The rebrand aims to position the association and the promotional merchandise sector as relevant, progressive, forward-looking, and modern. Supporting brand language, content, and tonality were designed for digital deployment. Initial external and internal responses were universally positive, with the association now perceived as vibrant, creative, and inspiring.
Read at London Business News | Londonlovesbusiness.com
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