#digital-first-strategy

#digital-first-strategy

With the emergence of the Beta generation, there are seven distinct consumer demographics to serve, each with unique needs that we must satisfy as developers, Hughes said: Traditionalists, baby boomers, Gen X, millennials, Gen Z, Gen Alpha, and Beta babies. By exploring and understanding the values of the modern customer connection, we can build brands and a business for future success, he mentioned.

"Unlike transactional affiliate programs, Gap Inc.'s new social media advocacy platform is a centralized hub for creators to engage deeply across Old Navy, Gap, Banana Republic, and Athleta," Gap Inc. indicated. "Modeled to create community, it will offer [creators] early access to new releases, product seeding, and exclusive promos, as well as content collaboration opportunities and the ability for creators and their content to be amplified across paid, social, and brand-owned channels."