"This initiative reflects Jameson's long-standing commitment to building community and embracing the playful spirit of sports culture. The brand isn't just showing up on game dayit's infusing Irish mischief into every kickoff, tailgate, and fan experience. The campaign highlights that football is bigger than the field. Fans set the tone, create the traditions, and call the shots, and Jameson is making sure those voices are amplified in Dublin and beyond."
"To bring this declaration to life, Jameson is curating experiences that bridge U.S. and Irish football culture. On Sunday, September 28, Jameson will host viewing parties in Minneapolis, Minnesota, and at its iconic Bow Street Distillery in Dublin. In partnership with the Minnesota Vikings, one of the inaugural teams playing in Dublin, the Minneapolis celebration will include a viewing event and sampling experience for fans 21+. Interested attendees can RSVP at JamesonWhiskey.com, space permitting."
Jameson declares itself the Unofficial Whiskey for Football Fans and is running a campaign from September 28 through November 2 to celebrate the first professional American football game in Dublin. Ogilvy conceptualized the platform, which emphasizes fans' passion, energy, and game-day traditions while infusing Irish mischief into kickoffs, tailgates, and fan experiences. The initiative includes viewing parties in Minneapolis and at the Bow Street Distillery in Dublin, a partnership event with the Minnesota Vikings, and limited-edition merch for the first 100 fans in American football gear arriving on September 27–28. Fans 21+ can RSVP for Minneapolis events via JamesonWhiskey.com.
Read at stupiddope.com
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