The article emphasizes the potential of AI 'hallucinations' in revealing new competitive advantages for brands. The author shares personal insights from a successful career in marketing, advocating for a shift from the traditional, risk-averse approach to a more genuine and chaotic embrace of AI's imperfections. This concept, dubbed 'Ethical Chaos,' suggests that accepting and marketing the unexpected behaviors of AI can enhance customer trust and engagement, ultimately driving stronger conversions compared to a reliance on artificial perfection.
the biggest breakthroughs come from embracing what scares the shit out of everyone else.
AI's 'mistakes' drive stronger conversions than perfection ever could.
transparency about AI's weirdness builds more customer trust than fake perfection ever could.
letting it off the leash creates more authentic brand experiences.
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