The article examines the transformation occurring in advertising as data-led algorithms replace traditional human creativity exemplified by figures like Don Draper. It draws on Marshall McLuhan's philosophy, suggesting that AI acts not only as a tool but also reshapes the structure of advertising itself, dictating what is relevant and efficient. This leads to concerns about the potential sidelining of creativity and emotional storytelling, essential elements in advertising's history, raising questions about the future of originality in a data-centric world.
The shift from human-driven creativity to data-led algorithms in advertising raises profound questions about the essence of originality and the future of creative processes.
As AI reshapes advertising, we must question whether creativity becomes merely a product of efficient algorithms, sidelining human storytelling and emotional resonance.
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