OpenAI has rolled out new shopping features for ChatGPT, making it easier for users to request personalized product recommendations across various categories such as fashion, beauty, and electronics. Available to all users, the enhanced capabilities leverage the latest GPT-4o model, reflecting ChatGPT's growing popularity with over a billion web searches in a single week. Users can now obtain curated lists of products based on specific inquiries, complete with images, prices, and links to retailers while ensuring that results are purely based on metadata and not influenced by ad placements or commissions.
OpenAI wants users to notice the stark difference between ChatGPT's enhanced shopping capabilities and competitors like Google Shopping, emphasizing that the product results are not ads.
Users can now receive curated product recommendations complete with images and direct purchase links, enhancing their shopping experience through personalized advice from ChatGPT.
With over a billion web searches conducted in just a week, shopping features like those recently introduced are becoming some of the most popular functionalities within ChatGPT.
The update allows ChatGPT to answer specific shopping inquiries, such as suggestions for an espresso machine under a set budget, with comprehensive product options.
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