Recent research from Digiday indicates that nearly half of publishers have seen an increase in referral traffic from social media over the past year, suggesting a renewed importance of these platforms. Concurrently, the Audit Bureau of Circulations has updated its standards for digital-first publishing, introducing changes that align print and digital metrics, allowing for dual counting of circulations. These updates aim to streamline reporting for publishers while enhancing comparability for media buyers, ultimately providing a more comprehensive view of the publishing landscape.
Nearly half of publishers have reported an increase in referral traffic from social media platforms over the past year, highlighting a significant shift in engagement.
ABC's updated standards allow for better alignment of print and digital metrics, providing a clearer, more efficient approach to tracking circulation in modern publishing.
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