Duolingo, the popular language-learning app, plans to phase out contract content creators and significantly enhance its use of artificial intelligence, moving towards an 'AI-first' model. Co-founder and CEO Luis von Ahn emphasized the necessity of rethinking operations, stating that manual content creation does not scale efficiently. The strategic shift mirrors the company's past successful transition to mobile. AI will not only aid in content creation but also in the hiring and performance evaluation process. This move aims to lower costs and support growth, particularly as AI-powered features gain traction in its premium offerings.
In 2012, we bet on the mobile. This time, we're betting on AI.
To teach well, we need to create a massive amount of content, and doing that manually doesn't scale.
When there's a shift this big, the worst thing you can do is wait.
AI is seen as the cornerstone of Duolingo's future growth strategy, allowing for efficient scaling of educational content.
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