"the way to optimize to do well in Google's AI experiences is very similar, I would say, the same as how as as how to perform well in traditional search. And it really does come down to build a great site, build great content."
"Now, the short answer is no."
"the true partnership is to send clicks nad traffic to these publishers. That is the partnership he sees."
Google will not offer standardized licensing deals for all publishers. Optimizing for AI Search is the same as optimizing for web search and traditional SEO. The partnership model focuses on sending clicks and traffic to publishers rather than blanket licensing. Click-through and traffic statistics for AI Overviews and AI Mode vary by site, and some third-party studies are one-offs or cherry-picked. Some studies indicate AI results can send more traffic to certain sites. The AI expansion enables more people to use the web and ask more questions, increasing overall web usage. Strong site quality and great content remain central to performance.
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