#publisher-traffic

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Marketing tech
fromExchangewire
4 days ago

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.
Mars shifts $1.7bn media account from WPP to Publicis.
Meta plans to invest $14.8bn in Scale AI.
Marketing tech
fromForbes
3 months ago

New Data Shows Just How Badly OpenAI And Perplexity Are Screwing Over Publishers

AI-powered search engines are sending significantly less referral traffic to news sites compared to traditional search engines.
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