#ai-summaries

#ai-summaries

News companies face a substantial threat from AI summaries replacing search results, leading to up to 80% fewer clickthroughs as users find information directly without clicking through.

Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).

A nonprofit organization called the Independent Publishers Alliance alleged that Google's AI Summaries feature is misusing web content, significantly harming publishers, especially in traffic and revenue.