Google's AI Overviews and chatbots are diverting traffic away from news publishers, making it easier for users to obtain information without visiting source sites. This trend, evident in declining referral rates, poses a major threat to quality journalism, as highlighted by data showing a drop in organic search traffic for The New York Times. While Google claims its AI features boost overall search traffic, publishers are responding by rethinking their business models, entering into partnerships with AI firms, and exploring new revenue streams to adapt to this changing landscape.
AI Overviews and other AI tools by Google significantly reduce referral traffic to news publishers, jeopardizing their ability to maintain quality journalism.
Publishers like The Atlantic and The Washington Post emphasize the urgent need to adapt business models to combat declining traffic and revenue.
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