The article discusses the two types of internet traffic: paid and organic. Paid traffic involves purchasing ads to attract visitors, a finite and often costly approach. In contrast, organic traffic, mainly derived from SEO and content creation, can continuously attract visitors without a direct cost, although the creation process requires time and resources. Quality content remains relevant over time, potentially yielding greater returns than paid advertisements. Furthermore, the evolution of SEO since the late 90s highlights the importance of creating valuable content, moving away from manipulative tactics towards improving search algorithms.
Paid traffic allows businesses to directly purchase ad space to attract visitors, but once the budget runs out, so does the traffic.
SEO traffic is a form of organic traffic generated through search engines and social media content, requiring careful planning and quality production.
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