Mattel has announced a groundbreaking partnership with OpenAI to incorporate ChatGPT into its iconic toy lines, including Barbie and Hot Wheels. This unique deal marks OpenAI's first collaboration with a toymaker, expanding its reach beyond tech. The integration aims to enhance product design using AI and develop interactive experiences for children. The partnership also allows Mattel's employees to utilize AI for innovative design purposes. The initial product is expected to be unveiled later this year, as Mattel seeks to push the boundaries of digital gaming.
This partnership will bring AI-powered experiences to Mattel's iconic toy brands like Barbie and UNO, marking a new venture for both companies in innovation.
Mattel aims to incorporate ChatGPT into their business operations, allowing employees to leverage AI for product design and innovation, enhancing the creative process.
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