Meta has introduced a stand-alone AI app that combines features of an AI assistant with a social feed, leveraging its latest Llama 4 model. Launching during its AI developer event, LlamaCon, the app aims to personalize user interactions by remembering preferences and providing relevant suggestions. To ensure engaging content from launch, Meta onboarded creators who shared prompts and generated images, creating an active community. Mark Zuckerberg emphasized the app's broad user base, approaching 1 billion across Meta's platforms, as it seeks to compete with existing AI tools like ChatGPT.
Meta AI is distinguishing itself with a social feed where users can share their AI prompts, fostering community engagement and dynamic content exchange.
Mark Zuckerberg noted, 'There's almost a billion people who are using Meta AI across our apps now,' highlighting the significant user base and potential impact of the new app.
The app's unique selling point lies in its personalized experience, as it remembers user context, making it a more tailored assistant compared to competitors.
Content creators played a vital role in populating the Discover feed from day one, ensuring an active community without being incentivized financially.
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