
"Tourists gawked and climbed in for joy rides, but Waymo tended to be slower and more expensive than the human-driven alternatives. Now new data and analysis from the ride-hail price aggregator company Obi finds that the novel services' prices and wait times are getting more competitive in the Bay Area. It could be a sign that the tech is moving closer to its promise to provide cheaper and widely available rides-which might eventually put human drivers out of business."
"Waymo is particularly competitive outside of rush hours, the analysis found. The price gap between the human- and robot-driven services gets even smaller as the rides get longer-convenient, because Waymos just started driving on some highways in November. Waymo riders pay $3.67 per kilometer for rides between 4.3 and 9.3 kilometers (2.6 to 5.8 miles), compared to $3.60 for Uber and $3.14 for Lyft."
San Francisco travelers can choose among Uber, Lyft, Waymo, and Tesla's ride services, with Tesla operating human-driven rides in California and robotaxis in Texas. Novel robotaxi options initially felt like novelties and were often slower and costlier than human-driven alternatives. Obi's price analysis shows Waymo's fares have moved from 30–40% higher to 13% above Uber and 27% above Lyft as of November–December 2025, with particularly strong competitiveness outside rush hours. The price gap shrinks on longer trips after Waymos began highway driving in November; Waymo fares averaged $3.67/km versus $3.60/km for Uber and $3.14/km for Lyft. Improved wait times accompany the narrowing price differences, raising the prospect of broader, cheaper autonomous rides and potential impacts on human drivers.
Read at WIRED
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