OpenAI's recent announcement allows ChatGPT users to shop through the app, enhancing the shopping experience with personalized product recommendations. Shoppers will be directed to seller websites for transactions, differentiating it from services like Google Shopping. Adam Fry, ChatGPT's search product lead, emphasized the conversational and personalized nature of ChatGPT's shopping feature, which utilizes user data and internet reviews to tailor product suggestions. Importantly, the platform focuses on organic results rather than paid advertisements, prioritizing genuine user feedback over algorithmic signals.
"It's not looking for specific signals that are in some algorithm. It's trying to understand how people are reviewing this, how people are talking about this, what the pros and cons are."
"They are not ads. They are not sponsored."
"The ability to shop within the service will make the process easier for consumers."
"The ChatGPT shopping experience is more personalized and conversational than it is keyword-focused - like Google Shopping."
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