Perplexity strikes multi-year licensing deal with Getty Images | TechCrunch

"AI search startup Perplexity has signed a multi-year licensing deal with Getty Images, which gives it permission to display images from Getty across its AI-powered search and discovery tools. The deal marks a notable shift for the company, which has been hit by allegations of content scraping and plagiarism, and signals an effort to establish more formal content partnerships. Perplexity and Getty have been working together for more than a year, a source familiar with the deal told TechCrunch."

"Though it was never announced, Getty was part of Perplexity's Publishers' Program, a plan to share ad revenue with publishers when their content surfaced in a search query, the source said. Today's agreement is a new deal. A source told TechCrunch it's not a traditional lump sum licensing deal, since Perplexity doesn't train its own foundational models, but would not elaborate on the terms."

"Perplexity's agreement with Getty appears to legitimize some of the startup's previous use of Getty's stock photos. Perplexity came under fire last year for a series of plagiarism accusations from several news organizations. In one case, the startup was called out for pulling content from a Wall Street Journal article, including the Getty photo in that piece. At the time, several outlets questioned whether Perplexity's use of the images constituted copyright infringement."

Perplexity signed a multi-year licensing deal with Getty Images to permit display of Getty photos across its AI-powered search and discovery tools. The agreement follows allegations of content scraping and plagiarism and represents a move toward formal content partnerships. Getty had been informally involved with Perplexity for over a year through a Publishers' Program to share ad revenue. The new deal is described as not a traditional lump-sum license because Perplexity does not train its own foundational models. The agreement appears to retroactively legitimize some prior uses of Getty images and enables credited links back to original sources.

Read at TechCrunch