"Asad Awan - OpenAI's head of monetization - outlined a future where businesses could run and manage advertising campaigns through ChatGPT simply by talking to it (just like you currently ask it questions.) Rather than relying on complex ad platforms or hiring agencies, a business would tell ChatGPT what they want to achieve - e.g., sell more products in a region, stay within a budget - and the AI would suggest and run ads; optimize bids; experiment and recommend improvements all through conversation."
"This isn't surprising, given the AI tools already in existence to help small business owners create websites and perform other tasks. But the more concerning issue is how ChatGPT will prioritize those ads. If a user asks AI for an answer to a question, will that answer be biased towards the largest advertiser? And - like it is today with Google Ads - will small businesses be shut out because they can't spend"
ChatGPT could enable businesses to create and manage advertising campaigns through conversational prompts. A business would describe goals — for example, sell more products in a region or stay within a budget — and the AI would suggest and run ads, optimize bids, experiment, and recommend improvements. This approach could reduce marketing costs and the need for outside specialists, addressing significant marketing expenditures (about $78,000 per year per business, per an Intuit report). The model would lower technical barriers and free owners to focus on other priorities. Concerns remain about ad prioritization bias toward large advertisers and possible exclusion of small businesses.
Read at Forbes
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